Case Study

Brief On Company

The Western Union Company is an American worldwide financial services and communications company. Western Union has several divisions, with products such as person-to-person money transfer, money orders, business payments, and commercial services.

Executive Summary

Western Union wanted to encourage the use of their services to transfer money into and out of Africa. Through this campaign, they created awareness of the reasonable and beneficial transfer fees and percentages in and out of Africa.

Challenges

Due to the change in road and transport regulations, the out of the box, die-cut branding that was done on the buses was stripped. Tria OOH was forced to rebrand all the buses keeping in consideration the clients’ brand guidelines as well as maintaining and following the regulations.

Statistics

Objective

Create Awareness transfer fees. Encourage money transfers through Western Union. Ensure Top of Mind Visibility and Awareness.

Campaign Duration

12 Months

Min. Total Reach

1,725,840 Pax

Bus Routes

  • Waiyaki Way
  • Thika Road x 2
  • Langata Road x2
  • Jogoo Road
  • Ngong Road
  • Athi River x 2

Designs

Photobook