Case Study

Brief On Company

Uber Kenya is a Mobile Phone Cab Hailing Service company. It recently launched a Uber Eats Mobile App where customers can order food online. Uber Eats partners with restaurants within an areas to be able to deliver using Motorbike riders that are on the Uber list.

Executive Summary

We used seat covers to advertise the new App as well as get the commuters to download the App on their phones.

Challenges

The App had limited restaurants in it’s portfolio and had to take up minimum routes which affected maximum visibility for the brand.

Statistics

Objective

Create Brand Visibility. Ensure Top of Mind Awareness. Encourage App Downloads.

Routes

  • Waiyaki Way
  • Ojijo Road X 2
  • Ngong Road
  • Valley Road

Campaign Duration

3 Months

Min. Total Reach

208,980 Pax

Designs

Photobook