Case Study

Brief On Company

Safaricom PLC is a listed Kenyan mobile network operator. It is the largest telecommunications provider in Kenya. The company offers mobile telephony, mobile money transfer, consumer electronics, ecommerce, cloud computing, data, music streaming, and fibre optic services. It is most renowned as the home of MPESA, a mobile banking SMS-based service.

Executive Summary

Safaricom ran a 10-week promotional campaign: Shukrani Kochokocho Kenya Nzima.
To qualify for the promotion, users were to top up with Kshs. 20/- or more or use MPESA to make payments.
We used external bus branding and seat covers to advertise and maintain awareness of the ongoing campaign. The same was used to encourage the use the Safaricom Network.

Statistics

Objective

Create Awareness of the Promotion Encourage use of the network through top ups and talk time Encourage payments through MPESA

Bus Routes

  • Athi River x 2
  • Magadi Road x 2
  • Juja Road x 2
  • Jogoo Road x 2
  • Kangemi x 2

Campaign Duration

2 Months

seat Cover Routes

  • Athi River
  • Magadi Road
  • Juja Road
  • Jogoo Road
  • Kangemi

Bus External

Min. Total Reach

280,080 Pax

Bus Internal – Seat Covers

Min. Total Reach

140,040 Pax

Designs

Photobook