Case Study

Brief On Company

NIVEA is a German personal care brand that specializes in body-care. It is owned by the Hamburg-based company Beiersdorf Global AG. Nivea offers body, face and sun care products.

Executive Summary

Nivea engages Tria OOH to advertise their introductory products in the malls.

  • 3 Months – Nivea Cocoa Butter

  • 1 Month – End Year Promo – Golden Deals

  • 3 Months – Nivea Dry Fresh Deodorant

Statistics

Objective

Create Top of Mind Awareness Encourage Product Purchase Inform Consumers on the new products.

Malls

Sarit Centre
  • Stairway Panels

Campaign Duration

  • 3 Months
  • 1 Month
  • 3 Months

Min. Total Reach

3,850,000 Pax

Min. Frequency

Twice a Week

Designs

Photobook