Case Study

Brief On Company

Little Cabs is a Mobile Phone Cab Hailing Service company. From running your errands, to getting to work, or a night out with friends, Little is your ultimate designated driver. They offer safe, friendly, affordability and convenient services. Their fleets are clean, well maintained, ensuring there are no breakdowns.

Executive Summary

Little Cabs wanted to advertise their affordable rides: Basic and Boda.
  1. Your most affordable rides is just minutes away – Advertising the speed of the booking.
  2. Download the App on Google Play Store and App Store – Advertising where to get the App.
  3. Get 100/- off on your first Boda Boda ride.
  4. Affordable rides (basic) from as little as 30/- per KM.

Statistics

Objective

Create Awareness on the Affordable Rides. Encourage App download. Create consumer experience through discount offers.

Bus Routes

  • Waiyaki Way
  • Limuru Road
  • Kiambu Road
  • Yaya Centre
  • Mombasa Road – Gm
  • Magadi Road
  • Galleria

Campaign Duration

2 Months

Mall

  • Sarit Centre
  • Garden City
  • TRM

Bus Shelters

Min. Total Reach:
2,474,400 Pax

Bus Shelters

Min. Daily Frequence:
Twice

Bus Internal – Seat Covers

Min. Total Reach:
1,735,000 Pax

Min. Total Reach

Min. Daily Frequence:
Twice a Week

Designs

Photobook