Case Study

Brief On Company

Karania Packers was established in the late 1960’s as a salt packaging and baking powder manufacturer. Karania packers grew steadily and ventured into producing cooking fats and edible oils. As a result, it became to be known as Kapa Oil Refineries Ltd. Kapa now provides cooking fats, edible oils, margarine, bakery products, noodles, homecare and personal care products.

Executive Summary

Kapa introduced Numi Instant Noodles into the Kenyan market. And is proudly Kenyan. Manufactured using state of the art technology, Numi is Halal certified and packed under the highest quality standards. It comes in 3 varied flavours:

  • Bbq Chicken flavour for the strong ones

  • Piri-Piri Chicken for those who like spicy foods

  • Veg Mchuzi Mix for the veggie lovers

Statistics

Objective

Create Awareness of the Product Inform the consumers of the quick cooking Inform the consumers of the 3 flavours.

Campaign Duration

2 Months

Bus Shelter Locations

Westlands – The Mall
Jogoo Road – Opp. Church Army
Uhuru Highway – Bunyala Round About

Bus Shelters Min. Total Reach:

1,130,400 Pax

Bus Routes

Jogoo Road
Kiambu Road
Limuru Road
Magadi Road
Valley Road

Min. Total Reach

146,160 Pax

Bus Shelters Min. Daily Frequence:

Twice

Designs

Photobook