Case Study
Brief On Company
Karania Packers was established in the late 1960’s as a salt packaging and baking powder manufacturer. Karania packers grew steadily and ventured into producing cooking fats and edible oils. As a result, it became to be known as Kapa Oil Refineries Ltd. Kapa now provides cooking fats, edible oils, margarine, bakery products, noodles, homecare and personal care products.
Executive Summary
Kapa introduced Numi Instant Noodles into the Kenyan market. And is proudly Kenyan. Manufactured using state of the art technology, Numi is Halal certified and packed under the highest quality standards. It comes in 3 varied flavours:
Bbq Chicken flavour for the strong ones
Piri-Piri Chicken for those who like spicy foods
Veg Mchuzi Mix for the veggie lovers
Statistics
Objective
Create Awareness of the Product Inform the consumers of the quick cooking Inform the consumers of the 3 flavours.
Campaign Duration
2 Months
Bus Shelter Locations
Westlands – The Mall
Jogoo Road – Opp. Church Army
Uhuru Highway – Bunyala Round About
Bus Shelters Min. Total Reach:
1,130,400 Pax
Bus Routes
Jogoo Road
Kiambu Road
Limuru Road
Magadi Road
Valley Road
Min. Total Reach
146,160 Pax
Bus Shelters Min. Daily Frequence:
Twice