Case Study

Brief On Company

Karania Packers was established in the late 1960’s as a salt packaging and baking powder manufacturer. Karania packers grew steadily and ventured into producing cooking fats and edible oils. As a result, it became to be known as Kapa Oil Refineries Ltd. Kapa now provides cooking fats, edible oils, margarine, bakery products, noodles, homecare and personal care products.

Executive Summary

Kapa introduced Neptune Toilet Tissues in the market. This is a high quality blended Toilet Roll under the brand name Neptune.

  • Larger roll

  • Softer & Whiter

  • Glued 2 Ply Sheets

  • Perforations

  • Embossing

  • SKUS available:
    1pack x 40 (40pcs)
    4pack x 10 (40pcs)

Statistics

Objective

Create Awareness of the Product Inform the consumers of the quick cooking Inform the consumers of the 3 flavours.

Campaign Duration

3 Months

Min. Total Reach

219,420 Pax

Bus Routes

Jogoo Road
Kiambu Road
Limuru Road
Magadi Road
Valley Road

Designs

Photobook