Case Study
Brief On Company
Karania Packers was established in the late 1960’s as a salt packaging and baking powder manufacturer. Karania packers grew steadily and ventured into producing cooking fats and edible oils. As a result, it became to be known as Kapa Oil Refineries Ltd. Kapa now provides cooking fats, edible oils, margarine, bakery products, noodles, homecare and personal care products.
Executive Summary
Kapa introduced Neptune Toilet Tissues in the market. This is a high quality blended Toilet Roll under the brand name Neptune.
Larger roll
Softer & Whiter
Glued 2 Ply Sheets
Perforations
Embossing
SKUS available:
1pack x 40 (40pcs)
4pack x 10 (40pcs)
Statistics
Objective
Create Awareness of the Product Inform the consumers of the quick cooking Inform the consumers of the 3 flavours.
Campaign Duration
3 Months
Min. Total Reach
219,420 Pax
Bus Routes
Jogoo Road
Kiambu Road
Limuru Road
Magadi Road
Valley Road