Case Study

Brief On Company

  • Equity Bank offers retail banking, microfinance and related services.

  • The Bank has subsidiaries in Kenya, Uganda, South Sudan, Rwanda and Tanzania.

  • Its shares are listed on the Nairobi Securities Exchange and Uganda Securities Exchange.

Executive Summary

Kapa introduced Neptune Toilet Tissues in the market. This is a high quality blended Toilet Roll under the brand name Neptune.

  • Larger Roll

  • Softer & Whiter

  • Glued 2 Ply Sheets

  • Perforations

  • Embossing

  • SKUS available:
    • 1pack x 40 (40pcs)
    • 4pack x 10 (40pcs)

Statistics

Objective

Inform consumers of AMEX with Equity Bank Encourage payment by AMEX cards Maintain Top of Mind Awareness.

Malls

Sarit Centre
  • Food Court Pillars
  • Ramp Pillars

Min. Frequency

Twice a Week

Campaign Duration

2 Months

Min. Total Reach

1,100,000 Pax

Designs

Photobook